Your customers are now asking AI what to buy. Is your store answering?
GEO — Generative Engine Optimisation — is the discipline of structuring product data, content and technical signals so AI assistants include your brand in their responses. We build it properly.
What's Included
Everything from architecture
to launch — and beyond.
GEO Readiness Audit
48-hour audit — current schema coverage, structured data errors, product feed quality, AI search visibility score and prioritised action list.
Schema.org Implementation
Product, Offer, Review, FAQ, BreadcrumbList, Organization and Article schema — fully implemented, validated and submitted.
Product Feed Engineering
Google Merchant Center, Meta Catalog, Bing Shopping — feed quality score improvement, attribute completeness and AI-optimised product titles.
Technical SEO Architecture
Core Web Vitals, crawlability, international hreflang for multi-region stores, canonical URL strategy and XML sitemap optimisation.
AI Crawler Configuration
robots.txt configured to allow GPTBot, ClaudeBot, PerplexityBot and Google-Extended. AI-specific sitemap priority.
AEO Content Engineering
Answer Engine Optimisation — structuring FAQs, how-to content and product information to answer the queries AI assistants receive.
Technologies
How It Works
The process, in plain terms.
Technical Discovery
Mapping missing data and identifying quick wins for AI crawlers.
Data Structuring
Implementing deep JSON-LD schemas and feed optimisations.
AEO Structuring
Formatting product data to answer natural language queries.
Visibility Tracking
Tracking inclusion in Perplexity, ChatGPT and Gemini responses.
Common Questions
Frequently asked.
SEO optimises for search engine ranking pages. GEO optimises for inclusion in AI assistant responses. The signals overlap but GEO requires structured data, product feeds and conversational content that SEO does not.
Ready to discuss geo engineering?
Tell us about your store and we'll show you exactly what's possible.
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