Performance marketing run as an engineering discipline, not a media buy.
We build the campaign infrastructure, connect it to commerce data, run AI bid optimisation and report on what matters: revenue per pound spent — not impressions or click-through rate.
What's Included
Everything from architecture
to launch — and beyond.
Campaign Architecture
Meta and Google Ads account structure built for commerce — campaign hierarchy, audience segmentation, budget allocation and conversion tracking from first impression to purchase.
AI Bid Optimisation
Performance Max on Google, Advantage+ on Meta — both platforms' AI bidding configured correctly for commerce, connected to real revenue data.
TikTok Shop Integration & Campaigns
Catalog integration, product video briefing, ad campaign setup and ongoing optimisation.
Creative Testing System
Systematic ad creative testing — 6 to 12 variants per campaign, weekly creative refresh cycle, AI-generated alternatives tested against human-produced control.
Revenue Attribution
GA4, server-side tracking and first-party data pipeline for accurate attribution post iOS 17 and cookie deprecation.
Monthly Performance Reporting
Revenue per visitor, ROAS, new vs returning customer ratio, LTV trends. No vanity metrics.
Technologies
How It Works
The process, in plain terms.
Tracking & Architecture
Ensuring data flows perfectly from store to ad platform before spending a penny.
Campaign Deployment
Structured rollout of AI bidding campaigns and creative testing.
Algorithmic Training
Feeding the platforms high-quality purchase data to refine targeting.
Budget Optimisation
Scaling spend aggressively where ROAS targets are met.
Common Questions
Frequently asked.
We work with clients spending from £2,000/month upwards. Below that level, the AI bid optimisation doesn't have enough data to operate effectively.
Ready to discuss performance growth?
Tell us about your store and we'll show you exactly what's possible.
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