Local SEO, Meta Ads and social media strategy for a continental restaurant and rooftop venue.
Google Business Profile audit, 14-step local SEO action plan, Meta Ads strategy and social content system — targeting female and Gen Z demographics for the rooftop venue.
The Challenge
What needed solving.
Brand identity inconsistencies between the business profile and website. Rooftop venue and live music nights were underleveraged. Local search visibility below competitors in the area.
The JCE™ Approach
How we engineered it.
Full business profile audit identifying 11 specific inconsistencies. Implemented a 14-step local SEO action plan. Built Meta Ads strategy targeting female 22–35 and Gen Z. Social content calendar focused on rooftop, ambience and live music formats.
Deliverables
What we delivered.
Business Profile Audit
Identified and corrected 11 brand identity inconsistencies.
Local SEO Action Plan
14-step framework to improve search visibility in the local area.
Meta Ads Strategy
Targeted campaigns aimed at female 22-35 and Gen Z demographics.
The Result
Business profile optimisation complete. Brand consistency established. Meta Ads live with measurable footfall attribution. Rooftop content generating consistent engagement.